What do we do?
We are the fresh prince of geekery....

Geek X is love; a love of product, a love of popular culture, a love of people like us.

Why Choose Us?

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We Care.
We're a little different from everyone else, we don't just add things to a catalogue or make a product and hope our retail partners will buy it. We work with them in person to explain new trends from the nicheiest anime to The Dark Knight himself. We work with the store and the consumer, for maximum results.
We Distro.
We LOVE selling product, and working closely with our branding partners, to keep costs down as this is beneficial all the way from the license holder to the end consumer.
We Know Product.
Our knowledge is fierce and surpassed only by our dedication and commitment to the brands and retailers we represent and the product we make.
We're SUPER.
Part of our success is that we can integrate all levels of marketing. From the old school person to person, to social media and internet presence, we do it all. This has proved particularly successful for our Japanese brands that we have exclusively introduced to our market and our own product with staggering results.
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Our Backstory
With humble beginnings in Melbourne Australia, Geek X has grown organically and vertically integrated into a diverse portfolio, primarily represented by two divisions; one a distribution company launched in 2015, the other, a manufacturing and licensed merchandise wing with product going to market in 2019.

We are Oceania's exclusive distributor for several brands, with record sales as a result of our fierce product knowledge and commitment to our customers.

From the directors to the warehouse team we are all collectors. This is advantageous as not only is our product knowledge extraordinary, but also our goals are not orientated towards making the largest return on investment possible, but rather to build a community around the product.

We have an in-house graphic/sculpt design team that is innovative, creative and thrives on all things geeky. Our buying team is young and in touch with the newest trends and even the smallest niches in our market. As a whole "we take toys very seriously!".

One of our major aims is to bridge the gap between the Australian, US, Japanese and Chinese markets and to reduce the price points, making them more affordable and increasing both the satisfaction of current collectors, as well as opening the doors to new fans. We aim to bring to our Australian consumers some of the greatest and newest product that is currently unavailable in the Southern Hemisphere. This will propagate well for both the end consumer and the original licensor/manufacturer developing mutually beneficial relationships.

In terms of our own product, we aim to tell important stories with what we make and take the design of our own products seriously. We delve into more than the superficial design of the character, our concepts are unique and we all put everything we have into them. In earnest each piece has a piece of us. We aim to create the unimaginable, it is a mature synthesis of knowledge and love.

We are proudly your Geek X.

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