We're a little different from everyone else, we don't just add things to a catalogue and hope our retail partners will buy it. We work with them in person to explain new trends from the nicheiest anime to The Dark Knight himself. We work with the store, for maximum results.
We LOVE selling product, and working closely with our branding partners, to keep costs down as this is beneficial all the way from the license holder to the end consumer.
Our knowledge is fierce and surpassed only by our dedication and commitment to the brands and retailers we represent.
Part of our success is that we can integrate all levels of marketing. From the old school person to person, to social media and internet presence, we do it all. This has proved particularly successful for our Japanese brands that we have exclusively introduced to our market, with staggering results.
What differentiates Geek.X from others, is our dedication, commitment and knowledge, not only to product but also to the industry and culture in general. In short,
"WE GET IT!!!!"
With a parent retail company, we have grown organically and vertically integrated into a diverse portfolio, primarily represented by two divisions; one a distribution company launched in 2015, the other, a manufacturing wing launched in 2014 and expanding into licensed product in 2015.
From the director to the warehouse team, we are all collectors. This is advantageous as not only is our product knowledge extraordinary, but our goals are not orientated towards personally making the largest return on investment possible, but rather to build a community around the product.
We have an in-house graphic design team that is innovative, creative and thrives on all things geeky.
Our buying team is young and in touch with the newest trends and even the smallest niches in the market. As a whole
"WE TAKE TOYS VERY SERIOUSLY!!!!"
For our licensing, we aim to create the unimaginable - it is simply a mature synthesis of ingenuity and love.
One of our major aims is to bridge the gap between the Australian, US, Japanese and Chinese markets. We want to reduce the price points, making them more affordable and increasing both the satisfaction of current collectors, as well as opening the doors to new collectors.
We aim to bring to our Australian consumers some of the greatest and newest product that is currently unavailable in the Southern Hemisphere.
This will propagate well for both the end consumer as well as the original licensor/manufacturer developing mutually beneficial relationships, both with Geek.X and their end consumer's demographic.
We are proudly Geek.X, your friendly neighbourhood Geek.
"Talent hits a target no one else can hit; genius hits a target no one else can see."
- Arthur Schopenhauer